Australia on the Fashion Scene: Aje

Aje was founded in 2007 by friends Edwina Robinson and Adrian Norris (no relation to Chuck Norris…I think). Like a lot of fashion labels; Aje made its debut at Australia’s Mercedez-Benz Fashion Week in 2012.  A-list wearers of the brand includes Madonna, Kate Moss, Jessica Hart and Phoebe Tonkin.

Vogue has called the said that “With a reputation for quality natural fabrics with a luxe twist, the design duo have established themselves as true taste makers.”

Aje has a distinctly signature characterised by the chic party dresses and fun shirts. The label has a love for  casual yet stylish short skirts and dresses and cool patterns. Aje is a label made for those mischievous girls but still caters to the formal crowd.

The best designs

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Lady Valentine Dress


The Lady Valentine Dress, like its name, has a romantic feel to it and is perfect for walking on the beach with your significant other.

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Frenchie Dress


The frenchie dress is stylish and modern alternative to the Lady Valentine Dress and perfect for partying all night.

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Bretton Shirt Dress

was $450.00 now $270.00

The bretton shirt dress represents the more casual side of Aje. The  dress is made of 100% silk crepe; creating a luxurious silk texture.

Aje is perfect for the woman who wants to party but still look stylish. Their patterns are to die for and their designs are casually chic and fun and are perfect for the beach (partying, walking along the beach, shopping-you name it!). This brand is a must for the stylish woman who wants a brand that has a look for every day.

Aje is available at Myer and can be ordered from their website.