Australia on the fashion scene: Zimmermann

Zimmermann is arguably on of the most famous Australian fashion labels, created by Nicky and Simone Zimmerman with a focus on luxurious materials, delicate designs and a casual but chic aesthetic, the label’s success is derived from the sisters’ trusting partnership, where Nicky is in charge of the creative division while Simone leads production. The label began in 1991 and Nicky and Simone opened their first store in 1992 and since then they have one numerous awards that include Swimwear Designer of the Year at Australian Fashion Week in 1999 and Best Swimwear Brand at the 2005 Prix de Marie Claire.

Zimmermann is one of those brands that will always have a piece to suit your mood, wardrobe and body type, with floral pieces perfect for walks on beaches to swimwear that you bring to fancy resorts. The floral patterns and flowy styles bring together a unique design that brings together carefree-ness with elegance and because of this Zimmermann will always have special place in the Australian fashion scene.

Three pieces from the collection

Mischief Peony Lace Dress


The mischief peony lace dress is made of french lace and corded cotton at the collar and cuffs, waist and hem. The casual yet so fancy style really stands out in this fashionable design.

Master Flute Playsuit

MASTER FLUTE PLAYSUIT                                                                                                                         $405.00

The master flute playsuit is made of printed silk and gold lurex with fluted frill detail on the bodice, sleeve and hem. The floral motifs on the playsuit make  interesting, fun and cute.

Realm Harness 1 Pc


How could I forget the best part of Zimmermann: swimwear, The realm harness one piece is a stylish change from the usual one piece without over-complicating it and with paisley patterned lycra with harness detail, who could argue?

Zimmermann in a way is the epitome Australian fashion with its flowy, casual style and colourful prints that are just perfect for vacations to the idyllic beach and the stylishly patterned swimwear this fashion label is a huge name in Australian fashion.